Best Time to Post on Instagram Globally

Best times: &nbsp;Tuesday 11 a.m.–2 p.m., Monday through Friday 11 a.m.
Best day: &nbsp;Tuesday
Worst day: &nbsp;Sunday

Best Time to Post on Instagram? In 2020 and 2021, social media becomes more important than ever as a way for people to maintain instant connections.

Brands had to pivot to thrive in an unexpectedly rapid digital transformation, and social marketers faced burnout as the volume of social interactions and the demand for messaging increased.

Since Instagram is primarily accessed through a mobile device, users can take a quick look at their Instagram feed from almost anywhere at any time.

Posting, viewing, and interacting habits are quite different on Instagram compared to other social networks, which makes it a little harder to track down when users are most active.

When is the Best Time to Post on Instagram?

According to a post-analysis of 35 million global Instagram posts, the best time to post on Instagram (in local time) is 6 am.

Take a look at SproutSocial’s engagement graph below to get a visual feel of how engagement fluctuates between certain days of the week and at certain times:

When is the Best Time to Post on Instagram — Image Source: (SproutSocial)

Overall engagement is highest between 10:00 am and 3:00 pm from Tuesday to Friday. Weekends also see higher engagement during the day until they begin to decrease around 1:00 or 2:00.

Sunday receives the minimum amount of engagement of all working days. Engagement is also lowest between 11:00 pm on daily basis. till 3:00 pm